branding: what we do: kym abrams design chicago

1 | Title of work

american girl

Working with editorial staff and the company’s founder,
we helped American Girl create the contemporary girl
brand. Our team established the face and voice of the
magazine and extended it to the American Girl library,
products, and retail venues.

northwest community hospital

Northwest Community asked us to help spread the news
about their outstanding medical care and personalized
services. Rebranding them with a new logo, website, print
collateral, and advertising across diverse media platforms,
we showed how NCH is breaking down barriers between
a hospital and its community, and between healthcare
and the rest of life.

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erikson

A core belief of this graduate school in child development
is that children’s relationships with the adults In their
lives are critical to their development. We helped them
communicate that idea, their core values, and their
unique offerings through a new brand identity, campaign
and recruitment materials, website and advertisements.

spencer foundation

Spencer seeks to improve education around the world by
funding educational research and initiatives. We helped
develop an identity, interior space, brochures and other
print collateral to reflect that mission.